Joanna Reagan Ewing

Living + Home

Living + Home

Directed in a relatable-yet-aspirational tone, Urban Outfitters' living and home imagery was comprised of editorial photography and content-driven lifestyle shoots featuring influencers, customers, and employees.

While acting as Art and Creative Director for catalogs and early campaigns, I was responsible for the concept, styling, locations, and execution of UO Home photography. This responsibility was later expanded to include the creative direction of digital marketing, social media, and seasonal lifestyle campaigns.

A curated roster of interiors influencers and photographers were commissioned to bring collections to life in inspirational, realistic settings. Combined with studio and still photography, this strategy contributed significantly to the look and feel of UO Home.

Credits + Thanks

Photographers
Benjamin Russell, Devyn Galindo, Doug Weissman, Jody Rogac, Marlene Marino, Michael Persico, Roberta Ridolfi, Stella Berkofsky, Wai Lin Tse

Creative Director, Brand Imagery
John Murphy
Director of Creative Marketing + Content
Rachel Albright
Art Director, UO Home
Jenna Yankun
Brand Marketing Manager
Lynn Kostelny
Lead Stylist
Kelsi Windmiller

Executive Creative Director, 
Brand Marketing + Imagery 
Joanna Reagan Ewing

Chief Creative Officer
Sue Otto

Project Date
2010-2017