Living + Home
Directed in a relatable-yet-aspirational tone, Urban Outfitters' living and home imagery was comprised of editorial photography and content-driven lifestyle shoots featuring influencers, customers, and employees.
While acting as Art and Creative Director for catalogs and early campaigns, I was responsible for the concept, styling, locations, and execution of UO Home photography. This responsibility was later expanded to include the creative direction of digital marketing, social media, and seasonal lifestyle campaigns.
A curated roster of interiors influencers and photographers were commissioned to bring collections to life in inspirational, realistic settings. Combined with studio and still photography, this strategy contributed significantly to the look and feel of UO Home.
Credits + Thanks
Benjamin Russell, Devyn Galindo, Doug Weissman, Jody Rogac, Marlene Marino, Michael Persico, Roberta Ridolfi, Stella Berkofsky, Wai Lin Tse
Creative Director, Brand Imagery
Director of Creative Marketing + Content
Art Director, UO Home
Brand Marketing Manager
Executive Creative Director,
Brand Marketing + Imagery
Joanna Reagan Ewing
Chief Creative Officer