Joanna Reagan Ewing



While acting as Creative Director, I developed the brand sensibility for Urban Outfitters' intimates, swim and loungewear imagery, and was responsible for the casting, styling, location and on-set execution for these key categories.

As Global Executive Creative Director, I led and managed the continuation and evolution of this brand aesthetic, inclusive of social media and influencer campaigns. From e-commerce to editorial content, this sensibility created a defined space for the brand within the intimate apparel category. 

Credits + Thanks

Benjamin Russell, Colin Leaman, Devyn Galindo, Petra Collins

Anais Pouliot, Bruna Lioria, Cami Morrone, Damaris Goddrie, Dilone, Ebonee Davis, Josephine Skriver, Laura James, Lauren Layne, Londone Myers, Marga Esquivel, Nadine Leopold, Sophia Tatum, Vita Sidorkina

Creative Directors, Brand Imagery
Bobby Whigham, Christine Thornton
Art Director, Women’s Imagery
Jennifer Edmonson
Director of Creative Marketing + Content
Rachel Albright
Brand Marketing Managers
Casey Zhang + Lynn Kostelny
Styling Leads
Carolyn Doolittle, Lauren Blane 

Executive Creative Director,
Brand Marketing + Imagery 
Joanna Reagan Ewing

Chief Creative Officer
Sue Otto

Project Date