While acting as Creative Director, I developed the brand sensibility for Urban Outfitters' intimates, swim and loungewear imagery, and was responsible for the casting, styling, location and on-set execution for these key categories.
As Global Executive Creative Director, I led and managed the continuation and evolution of this brand aesthetic, inclusive of social media and influencer campaigns. From e-commerce to editorial content, this sensibility created a defined space for the brand within the intimate apparel category.
Credits + Thanks
Benjamin Russell, Colin Leaman, Devyn Galindo, Petra Collins
Anais Pouliot, Bruna Lioria, Cami Morrone, Damaris Goddrie, Dilone, Ebonee Davis, Josephine Skriver, Laura James, Lauren Layne, Londone Myers, Marga Esquivel, Nadine Leopold, Sophia Tatum, Vita Sidorkina
Creative Directors, Brand Imagery
Bobby Whigham, Christine Thornton
Art Director, Women’s Imagery
Director of Creative Marketing + Content
Brand Marketing Managers
Casey Zhang + Lynn Kostelny
Carolyn Doolittle, Lauren Blane
Executive Creative Director,
Brand Marketing + Imagery
Joanna Reagan Ewing
Chief Creative Officer