Joanna Reagan Ewing

Urban Outfitters Studio

Urban Outfitters Studio

Urban Outfitters' 2015 e-commerce studio relaunch was spearheaded with the goal of elevating the merchandise, reattracting the brand's core customer, and increasing conversion. 

As Executive Creative Director I was responsible for rebuilding the studio, developing the global site photography look and feel, and hiring, directing, and managing teams of art directors, photographers, producers, stylists, and studio talent.

The redesigned physical space involved a cohesive system of surfaces, sets, and backdrops that allowed photographers to take advantage of environmental details and natural light.

Our creators were able to capture moments freely within a flexible light-filled space while maintaining an efficient workflow. The resulting visceral, emotional photography is key to the recognizable look and feel of the brand.

View Credits + Thanks

Aileen Bannon, Alexa Quinn, Benjamin Russell, Caro Ramirez, Clint Colbert, Colin Leaman, Devyn Galindo, Doug Weissman, Jon Stars, Manny Dominguez, Michael Persico

Art Directors, Brand Imagery
Christine Thornton, John Murphy, Bobby Whigham
Associate Art Directors, Brand Imagery
Gianna Vadino, Jenna Yakun, Jennifer Edmonson

Studio Director
Aileen Bannon
Lead Stylists
Alexandra Gutierrez, Brittany Asam, Carolyn Doolittle, Kelsi Windmiller, Lauren Blane, Molly Donovan
Lead Post-Production 
Jason Laudeman, Regina Cambria, Taylor Saya

Executive Creative Director, 
Brand Marketing + Imagery 
Joanna Reagan Ewing

Chief Creative Officer
Sue Otto

Project Date