Inspired by her individualistic style and compelling performance in American Honey, Urban Outfitters tapped actress Sasha Lane for the international Spring 2017 release of the Vans + UO women's collection. Photographed in London, Sasha responded to Vans' seasonal concept by presenting her personal take on the theme of "strength in style."
Campaign assets included editorial photography, interview content, printed matter, mobile video, e-commerce creative, and in-store display. A collaborative panel discussion and performance by hip-hop artist Lil Sims at the House of Vans rounded out the collection launch.
Credits + Thanks
Creative Director, Brand Imagery
Director of Content + Curation
Director of Brand Marketing
Brand Marketing + Imagery
Joanna Reagan Ewing
Chief Creative Officer