Active + Wellness
As Executive Creative Director, I led the direction and execution of Urban Outfitters' lifestyle brand marketing and imagery for the activewear, athleisure, outdoor, and wellness categories.
Imagery direction focused on influencer-driven commissions, travel destination photography, and supporting content. Editorial stories were strategically integrated with seasonal customer moments like Spring Break for heightened presence in UO's social channels and campaigns.
Credits + Thanks
Anna Ottum, Benjamin Russell, Bridget Fleming, Dane Peters, Daria Kobayashi Ritch, Devyn Galindo, Doug Weissman, Emmanuel Rosario, Jeff Vallee, Magdalena Wosinska, Michael Persico, Theo Wenner
Cami Morrone, Casey Liu, Chase Carter, Devan Mayfield, Imaan Hammam, Jasset Iva Umbel, Jared Mell, Jessica Strother, Josephine Skriver, Juan Heredia, Khadijha Red Thunder, Lauren Layne, Leore Hayone, Rachel Hilbert, Rebekah Letch, Sara Sampaio, Stella Maxwell, Tiffany Noir
Creative Directors, Brand Imagery
Bobby Whigham + Christine Thornton
Director of Creative Marketing + Content
Carolyn Doolittle, Jason Fenech, Lauren Blane, Stephanie Iselin
Brand Marketing Managers
Casey Zhang + Lynn Kostelny
Executive Creative Director,
Brand Marketing + Imagery
Joanna Reagan Ewing
Chief Creative Officer