Joanna Reagan Ewing

Skate Stories

Skate Stories

Entering into the cultural conversation in support of women's skateboarding, this UO series tells the stories of a talented group of women who share adventures, goals, and friendships formed through a love of skating. 

Documentary and first-person footage were combined to give viewers an intimate look into the lives of these inspiring individuals. Complimented by cinematic still photography, the content was delivered across multiple platforms to connect with niche audiences and customers on a conversational, peer-to-peer level. 

It's about having fun and doing what you love, all while chasing down a dream.

View Credits + Thanks

RJ Shaughnessy
Filmers + Videographers
Charlie McHarg, Monique O’Toole, The Berrics
Charlie McHarg, Jazzmen Chavez, Jenn Soto, Kat Sy, Lydia Mae Martinez, Mariah Duran, Marissa Martinez, Nika Washington, Savannah Headden, Samarria Brevard, Una Farrar, Vanessa Torres

Director of Content + Curation 
Rachel Albright
Director of Production 
Meghan Eng
Styling Lead
Brittany Asam

Executive Creative Director,
Brand Marketing + Imagery
Joanna Ewing

Chief Creative Officer
Sue Otto

Project Date
Spring 2017