Joanna Reagan Ewing

Champion Select

Champion Select

Urban Outfitters' Imagery team conceptualized and executed the 2015 editorial lookbook and branded content for Champion's Select line. Featuring global designers Craig Green, Timo Weiland, and Wood Wood, the lookbook showcased modern athletic silhouettes modeled by Imaan Hammam and Luka Sabbat at the iconic ABC Boxing Gym in Philadelphia. The collection retailed exclusively at Urban Outfitters worldwide. 

Credits + Thanks

Brand Partner

Editorial Photographer 
Devyn Galindo
Imaan Hammam + Luka Sabbat

Director of Creative Marketing + Content
Rachel Albright
Styling Lead
Katherine Anderson

Executive Creative Director, 
Brand Marketing + Imagery
Joanna Reagan Ewing

Chief Creative Officer
Sue Otto

Project Date
Summer 2015

“Last year, Champion teamed up with Capsule Show and Urban Outfitters to sell a limited-run set of directional pieces, including an oversize sweater with distressed edges made with the British avant-gardist Craig Green.”

—NY Times, The Champion Logo, in the Hands of Fashion’s Provocateurs, is Reborn

“For Champion Select, which is sold exclusively at Urban Outfitters, the brand tapped Timo Weiland of New York, Craig Green of London, and Wood Wood from Copenhagen — a list curated by Capsule Show — giving them the distinct responsibility of reimagining Champion’s signature aesthetic.”

—Refinery29, You Can Now Get Your Athleisure Fix at Urban Outfitters