Nautica + UO
For the debut of the Nautica + UO collection, I led the Urban Outfitters' Imagery and Marketing teams in the conception, direction, and execution of our Fall 2016 campaign and subsequent releases.
Centered around the casting of Atlanta hip-hop artist Lil Yachty, our launch strategy and campaign creative served brand partners and artists alike in cross-promoting the exclusive collaboration. Assets included editorial photography, mobile video, social media, site and app creative, in-store display, plus a multi-city meet-and-greet tour and pre-launch event during ComplexCon in Long Beach, California.
Credits + Thanks
Creative Director, Brand Imagery
Director of Creative Marketing + Content
Senior Marketing Manager
Jason Fenech +
Executive Creative Director,
Brand Marketing + Imagery
Joanna Reagan Ewing
Chief Creative Officer