Joanna Reagan Ewing

Alpha Industries

Alpha Industries

+ UO

In Fall 2016, Urban Outfitters and Alpha Industries partnered together to promote an exclusive collaboration. UO's Marketing and Imagery teams curated a group of emerging menswear and music talents to represent the brand's trademark bomber jacket silhouette.

Starring hip-hop artist Denzel Curry, the branded content campaign included editorial imagery, interviews, influencer seeding and social coverage, and a collaborative music video for Denzel Curry's Zenith track, produced as part of the UO Music Video series. The Alpha collection release was celebrated with a live after-hours performance by Curry at UO's landmark Herald Square store in the heart of New York City.

Credits + Thanks


Brand Partner
Alpha Industries

Photographer 
Ryan Lowry
Featuring 
Denzel Curry, Caleb Steph, Bloody Osiris, Trè Samuels, Nathaniel Dam

Creative Director, Brand Imagery
Bobby Whigham
Director of Content + Curation
Rachel Albright
Director of Brand Marketing
Stacey Britt-Fitzgerald
Music Director
Ron Ubaldo
Events Director
Meaghan Creamer
Styling Leads
Jason Fenech +
Stephanie Iselin

Executive Creative Director,
Brand Marketing + Imagery
Joanna Reagan Ewing

Chief Creative Officer
Sue Otto

Project Date
Fall 2016