Tommy Hilfiger x UO
To introduce Tommy Hilgifer x UO, new-era supermodel Binx Walton debuted the collection in a 90's nostalgia-inflected editorial photographed by Devyn Galindo. The iconic collection was released amidst a revival of 1990s fashion and promoted via influencer seeding, user-generated content, and social media campaigning.
Released in Fall 2016, assets included a digital press lookbook, moving GIFs and mobile video, behind-the-scenes content, a corresponding '90s-era playlist, and e-commerce and retail display imagery.
Credits + Thanks
Creative Director, Brand Imagery
Director of Creative Marketing + Content
Senior Marketing Manager
Executive Creative Director,
Brand Marketing + Imagery
Joanna Reagan Ewing
Chief Creative Officer