Brand Marketing Creative Direction
As Global Executive Creative Director for Urban Outfitters, Joanna led the Brand Marketing, Imagery, Social Media, Voice, and Experiential teams in the direction of all omnichannel campaigns, imagery, content, and activations. Prior work includes creative direction for startups and special projects.
Joanna served as Executive Creative Director for UO's partnership program marketing and imagery. Functioning as a full-service agency, our UO team matched partners and relevant talent for newsworthy campaigns, from concept to execution.
"Urban tapped Nautica and general maritime enthusiast Lil Yachty to model the collection, and, in photos shot by Daniel Shea, he's selling it."
"Photographed by Devyn Galindo, this marks the first collaboration between Tommy Hilfiger and Urban Outfitters."
"Photographed by the famed feminist photographer, Petra Collins, Tinashe stuns in Juicy's signature tracksuits."
"Urban Outfitters and Alpha Industries has tapped 2016 XXL Freshman Class member Denzel Curry to star in their latest campaign."
"Dickies and Urban Outfitters have teamed up on a campaign featuring 16 female talents who are creating their own paths and rewriting the rules about work."
"Champion recently took the plunge with a capsule collection featuring three big-name designers and one cult-favorite shopping destination."
Content & Community
As a Creative Director, Joanna is dedicated to cultivating cultural transformation through sustained collaborative efforts between brands, individuals, and organizations. She is passionate about mindfully supporting local and global creative communities and voices.
Teamwork, Dream Work
The work shown here would not be without the brilliant brains and talented people who have put thought, time, and hard work towards making magic. Deepest thanks go to the many team members, partners, and peers along the way, and to our mentors for the opportunity to bring these ideas to life.
Hi! My name is Joanna, and I believe the stories we share can save lives.
My name is Joanna Reagan Ewing, and I'm an Executive Creative Director and Consultant focused on relevant and substantive brand marketing, strategy, and storytelling. For the past decade, I've held senior leadership roles within both emerging and established brands.
As a Creative Director, I strive to cultivate cultural transformation through sustained effort alongside those who share a vision: to create a more compassionate, peaceful, and equitable world. For real!
I love building diverse collaborative teams, connecting the dots between data and culture, and delivering impactful creative that manifests a human, emotional connection with customers and audiences around the globe.
“I love this customer very much,” Ewing says. “I think the most inspiring thing is that lately, and I know we all see this, the fact that young people are really willing to put their values out there and come together.”
- Refinery29, Teenage Dream
Clients & Artistic Collaborators
Abercrombie & Fitch, adidas, Alec Soth, Be Good Studios, Ben Weller, Calvin Klein, Campbell Addy, Cass Bird, Champion, Daniel Shea, Day One, Devyn Galindo, Fila, Fujifilm, Gia Coppola, GLSEN, Hanes, Harley Weir, Harmony Korine, Jack Pierson, Mark Borthwick, Marlene Marino, Martin Parr, Matteo Montanari, Mayan Toledano, Micaiah Carter, Milk Makeup, Nautica, Need Supply, Nasty Gal, Petra Collins, Portfolio One, RJ Shaughnessy, Ryan McGinley, Stephen Shore, Tim Barber, Tommy Hilfiger, The Trevor Project, Urban Outfitters, Vans, VH1 Save the Music Foundation, Viviane Sassen, Wai Lin Tse, Zoey Grossman